SweetBoy in the Wild

Press

A few nice mentions from people who know a good baked good when they taste one.

LA Magazine

Best of LA 2024: Ben Sidell On His Sweet Success

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Los Angeles Times

24 of the best cookies in L.A. to crush your sweet tooth.

Edible LA

Saltie Girl's SweetBoy: The Supremely Original Baked Goods of Ben Sidell

The Boston Globe

A boost from actress Busy Philipps helped SweetBoy founder Ben Sidell's pastry career rise.

Easter Boston

The Best Dishes Eater Boston's Editor Ate in June

Eater LA

4 Restaurants to try This Weekend in Los Angeles: April 12